WOMEN'S CHOICE AWARDS By Universum

Role: Event Coordinator and Marketing Strategist

Responsibilities & Achievements:

1. Marketing and Promotion:

- Designed and executed a comprehensive marketing strategy, leveraging social media, email campaigns, and PR to maximize event visibility.
- Created engaging content that highlighted nominees, winners, and event highlights, driving audience engagement and attendance.

2. Content Creation:

- Developed all event-related collateral, including programs, invitations, and digital materials, ensuring consistent branding.
- Produced live coverage and post-event content to extend the event’s reach and maintain audience engagement.

3. Audience Experience:

- Focused on crafting an inclusive and empowering experience for attendees, from the welcome reception to award presentations.
- Introduced interactive elements, such as live Q&A sessions and networking opportunities, enhancing attendee satisfaction.

4. Event Planning and Coordination:

- Led the organization of the Women’s Choice Awards, managing logistics for a high-profile event celebrating women’s achievements across various industries.
- Coordinated with vendors, sponsors, and stakeholders to ensure a seamless and memorable experience for attendees.
- Oversaw venue selection, design, and setup, ensuring alignment with the event’s theme and objectives.

Outcome:

- Achieved high attendance and positive feedback, positioning the Women’s Choice Awards as a premier event in celebrating women’s contributions.
- Strengthened the event’s brand presence, increasing media coverage and community engagement.
- Lauch a new campaign called Against the Current, a podcast were brands such as ABB, Julius Bär, Swiss Airlines, SIX payments and CSL Behring participated.